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在當今全球化經濟格局下，香港憑借其獨特的金融地位和優越的營商環境，成為眾多企業開展跨境業務、拓展國際市場的首選之地。在全球經濟一體化的浪潮下，香港憑借其獨特的地理位置、完善的法律體系、便捷的營商環境以及高度開放的金融市場，成為眾多企業走向國際舞臺的首選 “橋頭堡”。當企業決心在香港這片充滿機遇的商業沃土上開疆拓土，成立一家香港公司時，公司命名無疑是首要且關鍵的環節。一個好的公司名稱不僅是企業形象的直觀體現，更是企業在市場競爭中脫穎而出的重要因素。它不僅要符合香港的相關法律法規，還需具備獨特性、易記性和品牌傳播力，能夠精準地傳達企業的核心價值和經營理念。本文將全面剖析香港公司命名的規則、要點與策略，助您邁出成功創業的堅實第一步。
In the current global economic landscape, Hong Kong, with its unique financial status and superior business environment, has become the top choice for numerous enterprises to carry out cross - border business and expand into the international market. Amid the wave of global economic integration, Hong Kong, relying on its unique geographical location, sound legal system, convenient business environment, and highly open financial market, has emerged as the preferred "bridgehead" for many enterprises to step onto the international stage. When enterprises are determined to break new ground in this business - rich and opportunity - filled land of Hong Kong and establish a Hong Kong - based company, naming the company is undoubtedly the first and crucial step. A good company name is not only an intuitive reflection of the corporate image but also a vital factor for the enterprise to stand out in the market competition. It not only needs to comply with the relevant laws and regulations in Hong Kong but also possess uniqueness, memorability, and brand communication power, being able to accurately convey the core values and business philosophy of the enterprise. This article will comprehensively analyze the rules, key points, and strategies for naming Hong Kong companies, helping you take a solid first step towards successful entrepreneurship.
一、香港公司命名的基本規則
Basic Rules for Naming Hong Kong Companies
（一）語言要求Language Requirements
香港公司的名稱可以采用英文名稱、中文名稱，或者兩者兼用。若使用英文名稱，必須以 “limited” 結尾，且不可縮寫為 “ltd”；而中文名稱則必須以 “有限公司” 結尾。這是香港公司命名的基本格式要求，務必嚴格遵守，否則注冊申請可能會被駁回。在字體方面，中文名稱必須使用繁體字，且這些繁體字需能在《康熙字典》《辭海》或符合 iso10646 國際編碼標準內找到。英文名稱中，僅 “limited” 中的 “l” 要求大寫，其他字母的大小寫可自由選擇，但如果英文全稱本身有大小寫之分，那么在商業登記證上的公司名字全稱需全部大寫。例如，“ABC Technology Limited” 在商業登記證上會顯示為 “ABC TECHNOLOGY LIMITED”。
The name of a Hong Kong company can be an English name, a Chinese name, or both. If an English name is used, it must end with "limited" and cannot be abbreviated as "ltd". The Chinese name must end with "有限公司" (Limited Company in Chinese). These are the basic format requirements for naming Hong Kong companies and must be strictly adhered to. Otherwise, the registration application may be rejected.In terms of fonts, Chinese names must use traditional Chinese characters, and these traditional Chinese characters must be found in the "Kangxi Dictionary", "Cihai" (Encyclopedia of Chinese), or conform to the ISO 10646 international coding standard. In the English name, only the "l" in "limited" is required to be capitalized, and the case of other letters can be freely chosen. However, if the full English name itself has a case distinction, the full name of the company on the business registration certificate needs to be in all capital letters. For example, "ABC Technology Limited" will be shown as "ABC TECHNOLOGY LIMITED" on the business registration certificate.
（二）數字與符號使用規則Rules for the Use of Numbers and Symbols
香港公司名稱中允許包含阿拉伯數字，但不可以使用由英文字母和中文文字組合而成的名稱。同時，英文名稱中一般不能包含符號 “&” 或 “-”（中橫線），除非有特定用途并獲得相關部門的批準。比如，若公司名稱中需要使用 “&” 來連接兩個品牌名稱，就需要提前向相關部門申請并獲得許可。
Arabic numerals are allowed in the names of Hong Kong companies, but names composed of a combination of English letters and Chinese characters are not permitted. At the same time, symbols such as "&" or "-" (hyphen) generally cannot be included in English names, unless there is a specific purpose and approval from the relevant department is obtained. For instance, if the "&" symbol is needed to connect two brand names in the company name, an application must be submitted to the relevant department in advance and permission must be obtained.
（三）敏感詞匯限制Restrictions on Sensitive Words
香港對于公司名稱中的敏感詞匯有著嚴格的限制。未經香港特區政府批準，公司名稱中不得使用 “銀行”“部門”“證券”“公署”“會計師”“核數師”“局”“聯邦”“議會”“委員會” 等敏感詞匯。這些詞匯通常與特定的行業或政府機構相關，隨意使用可能會誤導公眾，造成不良影響。此外，使用 “信托”“商會”“儲蓄” 等詞匯時，也必須事先獲得公司注冊處處長的批準。例如，若公司計劃開展信托業務，并希望在名稱中體現 “信托” 字樣，就需要按照規定向公司注冊處處長提出申請，獲得批準后方可使用。
Hong Kong has strict restrictions on sensitive words in company names. Without the approval of the Hong Kong government, sensitive words such as "bank", "department", "securities", "office", "accountant", "auditor", "bureau", "federal", "parliament", "committee", etc. cannot be used in company names. These words are usually related to specific industries or government agencies, and their arbitrary use may mislead the public and cause adverse effects. In addition, when using words such as "trust", "chamber of commerce", "savings", etc., prior approval from the Registrar of Companies must also be obtained. For example, if a company plans to carry out trust business and hopes to reflect the word "trust" in its name, it needs to apply to the Registrar of Companies in accordance with the regulations and can only use it after approval.
（四）地區性與行業性詞匯使用規范Usage Norms for Regional and Industrial Vocabulary
公司名稱允許含有地區性和行業性質的字眼，如 “中國”“上海”“深圳”“發展”“控股”“貿易”“企業”“實業”“財務”“科技” 等。企業可以根據自身的業務范圍和發展定位，在公司名稱中合理使用這些詞匯，以明確公司的業務方向和地域特色。例如，“中國香港科技發展有限公司” 這個名稱就清晰地表明了公司的地域范圍和行業屬性。此外，企業還可以在公司名稱前加上自己喜歡的地名，如 “法國”“美國”“意大利” 等，以體現公司的國際化形象。
Company names are allowed to contain regional and industrial terms, such as "China", "Shanghai", "Shenzhen", "Development", "Holding", "Trading", "Enterprise", "Industry", "Finance", "Technology", etc. Enterprises can reasonably use these words in their company names according to their business scope and development positioning, so as to clarify the company's business direction and regional characteristics. For example, the name "China Hong Kong Technology Development Co., Ltd." clearly indicates the company's geographical scope and industry nature. In addition, enterprises can also add their favorite place names in front of the company name, such as "France", "the United States", "Italy", etc., to reflect the company's international image.
二、香港公司命名的實用技巧
Practical Tips for Naming Hong Kong Companies
（一）突出行業特性Highlighting Industry Characteristics
在公司名稱中突出行業特性，能夠讓客戶和合作伙伴一眼就能了解公司的主要業務領域，提高品牌的辨識度，明確公司的行業屬性，讓目標客戶能夠迅速識別并記住公司。這種命名方式有助于吸引潛在客戶的關注，提高業務合作的機會。
Highlighting industry characteristics in the company name enables customers and partners to understand the company's main business areas at a glance, improves brand recognition, clarifies the company's industry attributes, and allows target customers to quickly identify and remember the company. This naming method helps attract the attention of potential customers and increases the opportunities for business cooperation.
（二）體現品牌價值Reflecting Brand Value
一個好的公司名稱應該能夠體現公司的品牌價值和文化內涵。品牌價值是企業的核心競爭力之一，通過名稱傳達品牌價值，可以讓客戶在接觸公司之初就對公司產生認同感和信任感。
A good company name should be able to reflect the company's brand value and cultural connotations. Brand value is one of the core competitiveness of an enterprise. By conveying brand value through the name, customers can develop a sense of identity and trust in the company from the very beginning of their contact with it.
（三）簡潔易記 Being Concise and Memorable
簡潔易記的公司名稱更容易在市場中傳播和推廣。避免使用生僻字、復雜的詞匯和過長的名稱，以免給客戶造成記憶負擔。一個簡潔明了的名稱能夠在短時間內被客戶記住，提高品牌的知名度。
A concise and memorable company name is more likely to be spread and promoted in the market. Avoid using rare characters, complex words, and overly long names to prevent burdening customers with memory difficulties. A simple and clear name can be remembered by customers in a short time, enhancing brand awareness.
（四）富有創意Being Creative
在符合命名規則的前提下，富有創意的公司名稱能夠吸引更多的關注，給客戶留下深刻的印象。創意可以體現在名稱的獨特性、趣味性或文化內涵上。
On the premise of complying with naming rules, a creative company name can attract more attention and leave a deep impression on customers. Creativity can be reflected in the uniqueness, interestingness, or cultural connotations of the name.
三、香港公司命名的注意事項
Precautions for Naming Hong Kong Companies
（一）進行名稱查冊 Conducting Name Searches
在確定公司名稱之前，務必進行公司名稱查冊，以確保所取名稱在香港公司注冊處處長備存的《公司名稱索引》中沒有重復。如果名稱重復或不符合規定，將無法通過核驗并注冊成功。名稱查冊可以通過香港公司注冊處的官方網站或委托專業機構進行。建議在查冊時多準備幾個備選名稱，以提高注冊成功的概率。
Before finalizing a company name, it is essential to conduct a company name search to ensure that the proposed name does not duplicate any entries in the "Index of Company Names" maintained by the Registrar of Companies in Hong Kong. If the name is a duplicate or does not comply with the regulations, it will not pass the verification and registration process. Name searches can be carried out through the official website of the Companies Registry in Hong Kong or by entrusting a professional agency. It is advisable to prepare several alternative names during the search to increase the probability of successful registration.
（二）避免侵權風險Avoiding Infringement Risks
在命名過程中，要注意避免侵犯他人的知識產權。不要使用與知名品牌、商標相同或相似的名稱，以免引發侵權糾紛。可以通過商標查詢系統對擬定的名稱進行檢索，確保名稱不侵犯他人的商標權。同時，也要注意名稱的含義和寓意，避免使用可能會引起不良聯想或爭議的詞匯。
During the naming process, care must be taken to avoid infringing on the intellectual property rights of others. Do not use names that are identical or similar to well - known brands or trademarks to prevent potential infringement disputes. You can search the proposed name through the trademark search system to ensure that it does not violate the trademark rights of others. At the same time, pay attention to the meaning and implication of the name, and avoid using words that may cause negative associations or controversies.
（三）考慮公司的長遠發展Considering the Long - term Development of the Company
公司名稱應該具有一定的前瞻性，能夠適應公司未來的發展戰略和業務拓展。不要因為一時的喜好或局限的業務范圍而選擇過于狹隘的名稱，以免在公司業務擴張時需要更改名稱，帶來不必要的麻煩和成本。例如，如果公司未來有進軍國際市場的計劃，那么在命名時可以考慮使用一些具有國際化風格的詞匯，以便更好地適應國際市場的需求。
The company name should be forward - looking and capable of adapting to the company's future development strategies and business expansions. Do not choose an overly narrow name due to temporary preferences or limited business scopes, as this may require a name change when the company expands its business, bringing unnecessary troubles and costs. For example, if the company plans to enter the international market in the future, some internationally - styled words can be considered during the naming process to better meet the needs of the international market.
香港公司命名是一項需要綜合考慮多方面因素的工作，既要遵循香港的法律法規，又要注重品牌的傳播和市場的接受度。一個好的公司名稱能夠為公司的發展奠定堅實的基礎，帶來更多的商業機會。瀛和國際，作為領先的涉港聯營所，我們將憑借豐富的經驗、專業的知識以及對香港法律和商業環境的深刻洞察，為您提供全方位的香港公司注冊法律服務，包括公司命名咨詢、名稱查冊、注冊申請等，助力您在香港順利布局，實現商業目標。（*本文對任何提及“香港”的表述，應解釋為“中華人民共和國香港特別行政區”）
Naming a Hong Kong company is a task that requires comprehensive consideration of various factors. It not only needs to comply with Hong Kong's laws and regulations but also pays attention to brand dissemination and market acceptance. A good company name can lay a solid foundation for the company's development and bring more business opportunities. As a leading Hong Kong - related associated firm, WinGlobal, with our rich experience, professional knowledge, and deep insights into Hong Kong's legal and business environment, will provide you with a full range of legal services for Hong Kong company registration. This includes company naming consultation, name search, registration application, etc., helping you smoothly establish a presence in Hong Kong and achieve your business goals.
若您有任何國際事務咨詢，歡迎聯系瀛和國際-國際事務顧問：Logan Zhu郵箱：Logan@winteam500.com座機：（+86）0755-8350 1500電話：（+86）17322327259
Should you have any inquiries regarding international affairs, please feel free to contact WINGLOBAL-International Affairs Consultant：Logan ZhuEmail：Logan@winteam500.comTel：（+86）0755-8350 1500Mobile：（+86）17322327259
